The new logo includes a bold, head-turning wordmark next to an iconic home device. Poplar Homes. The house icon has a bit of an odd shape--but that's intentional. We stand for all that "home" means but the angular roof of our home represents the flexibility we give to our customers by removing the frustrating rigidity of traditional rentals. It is our mission to create a perfectly painless experience for homeowners with the entire lifecycle their rental business, and also help renters towards homeownership.